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Case 03: Global FMCG condiments brand

Go-to-Market · Customer Experience Mapping · High-Yield Advertising

The insight

Cooking dinner is a performance of care. Trying an unknown condiment is a gamble that could ruin it, so trial has to arrive in a moment of convenience, never as a risk.

What was wrong

A new salad seasoning range, in sachets, launching into some of the most congested shelf space in the region. Nobody was going to notice it.

What we did

Stopped fighting for the shelf. Seeded sachets directly into live food-delivery orders through regional networks, with a voucher attached, so trial landed at the exact moment someone had already decided to eat.

The result

140% over the corporate product trial target during the launch phase.

More Go-to-Market work

New product launch?

Tell us about the product. We make trying it feel safe. One of us reads it, usually within a working day.

Start a conversation or email advisory@epicworldgroup.com

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The insight

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