Case 05: Multinational pharmaceutical group

Go-to-Market · Discovery & Research · Customer Journey Mapping · Unified Commerce · Communication Toolkits

The insight

People manage gut trouble quietly. The cheapest option usually wins.

What was wrong

Supplements are seen as expensive and not very effective. Gut health is hard to talk about, so people turn to home remedies and cheap over-the-counter medicines.

What we did

Primary research with consumers and pharmacists first. Then we moved the story out of the clinic and into daily routine. Supplements sit at the centre of gut health as part of that routine, and the tone stays away from medicine. The output: a creative platform and a toolkit for each of the three supplements.

The result

Just launched Consumer, shopper, practitioner and commerce toolkits are rolling out across the GCC. Results are not in yet.