Who we are

We combine deep domain knowledge with agile delivery, assembling bespoke teams of proven independent advisors tailored to every engagement.

• Vaquas Alvi, Cultural Transformation & Change. Aligns leadership mindset and culture with business strategy to drive growth.
• Ben Knight, Chief creative consultant. Translates complex business goals into compelling creative strategy and direction.
• Paul Louzado, Brand Strategy. Builds brand strategy grounded in market dynamics, competitive edge, and customer decision drivers.
• Mohammad Selmi, Creative Storytelling. Specialises in developing enduring brand narratives that drive impact.
• Abdul Karim, Brand & Comms Strategy. Specialises in defining core brand positioning and crafting compelling strategies.
• Houri Elmayan, PR Strategist & Consultant. Narrate brand Stories by creating strategies & building reputation.
• Anthony Carlucci, Branding & Design Language. Builds comprehensive identity systems engineered for seamless application.
• Kamlesh Shankar, Creative Platform & Copywriter. Crafts creative platforms and defines a distinct brand voice.
• Ehmer Kirmani, Creative Direction & Production. Specialises in bringing creative vision to life across every touchpoint.
• David Shaw, Identity, Packaging & Design Systems. Transforms strategic vision into compelling visual systems that elevate product perception.
• Shakeel Qureshi, Digital Director. Builds high-performance digital products with a seamless focus on design and usability.
• Seham Mostafa, Creative. Translates strategy into creative work, from concept through execution.