Former General Manager of Geometry Global & Ogilvynoor,
Vaquas Alvi has launched a Purpose driven agency, Epic World out of Dubai.
Vaquas is heading the company as Founder and Chief Consultant as he aims to drive
the Purpose agenda for the brands and the organizations. He aims to translate Purpose, creatively
into movements. ‘We are not competing with the conventional ad agencies out there who
are mainly media centric’. Our unique strategic offering makes brands and the
organizations to co-create their purpose and live it across all initiatives.
‘There is an increasing interest of the brands in ‘doing good’ and we normally see annual
CSR or cause related initiatives from them during Ramadan, Eid, Charity etc. We want a
mindset shift in this thinking. Epic World wants to drive a purpose movement for the
brands to make the world a better place to live in everything they do & touch and not just
an odd CSR initiative that has hardly any linkage to the purpose of the brand and
organization’. Says Vaquas who is well versed with the region and its diversified culture,
having worked and live in the UAE for the last 09 years.
Epic World has already got their first client, a government entity in Sharjah to help define
their purpose and instil Purposeful thinking with all the stakeholders.
Epic World is based out of Dubai and currently covers UAE, KSA, Qatar, Oman and
Pakistan through its execution partners.