We are living in a very challenging age. Technological advancements mean that what is relevant today is no longer valid for tomorrow. Computers have now reached in the palms of the people, making them starter and efficient than ever before.
People aren’t part of one conversation; now they are part of a million. The Shopper journey has increasingly become non sequential in a connected world. We are increasingly trusting social platforms and strangers on important decisions. People are spoilt by choices to make purchase decisions.
Digital transformation has made people at the centre of brand relationship. Brands can no longer ignore the social influence that people exert to express themselves by buying the products that live the purpose.
It is evident through research that Purpose is connecting people emotionally and for a longer period of time. The shift is happening from path to purchase to path to purpose to influence the people. Google and TNS recent research showed that if the shoppers feel that the brands are purposeful, it translates into purchase.
Epic World creates activations that live the purpose of the brands while boosting the bottom line. It is no longer important what people buy but what they are buying into. We translate purpose into action and connect people and brands with a shared point of view.
Epic World is bringing purpose in activation. We strongly believe, activation should not help to buy, but be able to stand for something and make people to act.
Brands have to Act to live the purpose. Acts to make the world a little better.
Epic World | Driving Purpose.